About Us
We help business owners make confident financial decisions — without the guesswork.
Based in Southwestern Ontario, Canada, we work with growing businesses across Canada and internationally.
Our mission is simple: turn financial complexity into clarity, so business decisions feel calm, not stressful.
I’m Oscar Salinas, Founder of SG Strategic Advisory.
I work with business owners who are growing but don’t always have complete visibility into what their numbers are telling them.
After more than 20 years in finance and accounting, I’ve seen the same patter repeat: revenue grows, complexity increases, and financial clarity quietly fades.
SG Strategic Advisory was created to give business owners access to experienced financial insights without the cost and commitment of a full-time financial executive.
My focus is simple: help business owners understand their cash flow, profitability, and financial risks clearly enough to make confident decisions.
Experience and training that inform how we think — not badges we hide behind.
Strategic Finance, Made Approachable
Finance shouldn’t be intimidating or abstract.
We break complexity into clear, practical insight — so you always know:
where the business stands financially
what’s creating pressure
what decisions actually matter next
Our work is guided by four principles:
Clarity: See what truly drives cash and profitability.
Strategy: Turn insights into a intentional decisions.
Integrity: Transparent thinking, no surprises.
Partnership: Long-term support, not transactional advice.
We don’t speak in accounting jargon.
We speak in decisions.
If you’re looking for clearer visibility into your numbers — and calmer financial decisions — we should talk.
Cash Flow Advisory and Financial Strategy for Growing Businesses.
Helping business owners improve cash flow visibility and make better financial decisions.
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Contact
- [email protected]
- Ontario, Canada
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